培训课程信息详情

课程描述INTRODUCTION

品牌价值定位

· 董事长· 总经理


课程大纲Syllabus

品牌价值定位

课程意义：
- To help marketing people to understand and experience the process of value proposition development for the brand
- To strengthen the competency of strategic thinking, enriching the tool kit of marketing planning.
参加对象：
* Marketing supervisors, managers, and directors
Program Outline：
1. Marketing fundamentals
* Marketing evolutions
* Marketing classifications
* Marketing challenges
2. VPH introduction
* Components
* Importance
* Applications
3. Target (identification)
* Market segmentation
* Target identification
4. Consumer insight
* What is insight
* How to generate the consumer insights
* Persona
5. Competitive environment
* Competitive analysis
* Value proposition mapping
6. Benefits / reasons to believe / discriminator
* FABE
* Brand positioning description
7. Key success factors of VPH
8. VPH based IMC

品牌价值定位



战略营销——品牌价值定位工作坊（英文授课）

课程类型：品牌管理
联系地址：上海市嘉定区天祝路555弄12号1201室
联系老师：杨老师
联系电话：19926656993